Well, we have analyzed this case study so much and there have been so many insights already that I’m not sure I have anything profound left to say!
Anyway, Thursday’s class was fun and a challenge. I was in the Marketing group and we had to think pretty creatively to create our poster. In essence, we decided that the NASA organization has not been aware of or concerned with their market: the American people. We drew a graph/timeline of how NASA is viewed in the eyes of Americans beginning in the 1960’s and extending into the present. Basically, America was amazed in the beginning with the moonwalk and even a space station, however, for many contributing factors, NASA has done a poor job of staying connected with it’s public and convincing them of their importance. Few Americans now are aware or interested in our space program’s activities. If they marketed themselves more effectively they might increase their funding which, in turn, would allow them to conduct more productive missions.
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2 comments:
You're blog is so much fun! It's very cute and I too love fresh pineapple and my husband! You're insights are very good. I just read Katrina's blog, who was in your group, and was impressed with what your group had researched and discussed. I agree with the marketing analysis. I don't feel Americans really care what is going on in space...until we walk on Mars or something. Who knows what will happen next. The international space station has been pretty anticlimatic and the only events that make news now are the disaters of NASA.
ok, so I totally agree with you. This is an ongoing case study and there are so many directions we are coming from on it. It's unfortunate that society doesn't give a rip until something happens. Anyway! cute page too. later
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